Dr. Klauss
Dr. Klauss is a veterinary clinic named after the founders’ beloved pet, with its mission inspired by their love story.
2023
Representing the
Animal Spirit
The goal was to offer compassionate care in a warm, welcoming environment, one where both pets and their owners felt safe and supported. This vision inspired the idea of a “dog doctor” caring for other animals.
For the initial logo concept, I focused on incorporating Klauss’s unique features, such as his elongated snout, heart-shaped nose, and curly fur, which also inspired other graphic elements used throughout the visual identity.
These were combined with a custom rounded typeface to make the brand feel inviting and relatable.
Connecting Species Through Color
Vibrant colors also played a key role in capturing the brand’s essence.
I chose blue and yellow as the primary brand colors since they are the two hues that dogs can distinguish, along with pink and beige as complementary colors to bring warmth and a sense of purity.
