Dr. Klauss
August, 2023
Visual Identity
Brand Guidelines
Clinic Printables
Social Media Templates
A love story passed on through every care.
Dr. Klauss is a veterinary clinic named after the founders’ beloved pet.
Inspired by their love story, the clinic’s mission is to provide compassionate care in a warm and welcoming environment, where both pets and owners can feel safe and supported.
This vision led to the concept of a “dog doctor” caring for other animals.
So with the name already chosen, my task was to design a playful visual identity that captured Klauss’s vibrant personality and resonated with both pet owners and their furry companions.
Representing the
animal spirit
For the initial logo concept, I focused on incorporating Klauss’s unique features, such as his elongated snout, heart-shaped nose, and curly fur, which also inspired other graphic elements used throughout the visual identity.
These were combined with a custom rounded typeface to make the brand feel inviting and relatable.
Vibrant colors also played a key role in capturing the brand’s essence.
I chose blue and yellow as the primary brand colors since they are the two hues that dogs can distinguish, along with pink and beige as complementary colors to bring warmth and a sense of purity.
