The first edition in 2019 embraced a straightforward “horror movie” concept and yet made a strong impact. Since then, I’ve continued developing bigger ideas to make each edition unique, striking, and memorable.

Building on this idea, I began developing stories to set the stage for each edition, with its own universe, theme, easter eggs and visual identity, so guests could fully immerse themselves in the experience.

By the third edition, I started connecting all editions and stories through shared locations and characters, slowly creating an expanding narrative universe. Always diving into references from music, movies, and pop culture, imagining the settings, plots, visuals, and atmosphere I want to bring to life.